HoM p. 655-656 [Literary Digest and Gallup polls: examined the issues surrounding the 1936 presidential election, including biased polling, and how George Gallup made his name by accurately predicting the election with a small (but randomized) sample.]

p. 650 [collection of data and embarrassing questions]

p. 656 [sample bias]

p. 657 [asking the right questions]

p. 713 [infer data of the entire population via sample, some fact about reality is unknown so we employ statistical analyses to determine what is likely true]

p. 716-717 [confidence intervals and margin of error]

Did you notice that the graph starts at age 25 rather than 18?
p. 647-649 [graphical distortion]